Art direction, Illustration, Magazine Ad, Poster and Point of Sales Display.

The task was to create a look for the Indola “Smart Car” Campaign, a sales initiative targeting young freelance hairdressers in the UK. The average age of a hairdresser in the UK is 21 so the graphics needed to be vibrant and funky while still keeping within the Indola brand’s visual identity of Models shot on a blue backdrop. The illustrations combined with the model shots well and could also be used as separate elements on various marketing items and product display stands.

Done while working at Henkel UK.