A well-designed logo is the most important marketing tool for a successful business. As the company’s main graphical “shop front”, a logo anchors a company’s brand identity and becomes the single most visible expression of that company’s ideals. I always encourage brands to invest extra into getting their logos right the first time, rather than trying to rush through or cut costs by going with a cheaper less experienced designer who might not give them the product they need to get people to take them seriously.
