Skyboy is the creation of Dan Smith, a full-time designer, father of two boys, and part-time regenerative farmer — which adds up to a whole lot of fun! Dan’s been working professionally for over 20 years, both in London and in South Africa. He’s done a lot of work in that time for clients such as the City of Cape Town, the University of Stellenbosch, Milpark Education, Green Building Council SA, Schwarzkopf, SureTravel, and IkamvaYouth, among others.
Dan believes that in our fast-paced and multi-cultural society, there is a growing need for design to bridge gaps, challenge stereotypes, and be accessible to all, as well as being beautiful to look at. Designs need to speak a common language and communicate faster and more effectively than the traditional forms of media that have long since become obsolete, but yet still manage to swamp and cloud our lives.
Dan is a personal and down-to-earth guy who takes the time and effort to educate and include his clients throughout the design process. He believes that this type of working relationship plays an important part in the success of the final product.